The Rebel Perspective

When Boards Aren’t Aligned, Strategy Fails. Paul Kendrick on Purpose, Priorities, and Execution


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Digital transformation doesn’t fail because of technology. It fails because leaders don’t align.

JP and Neil sit down with Paul Kendrick, whose career spans travel, digital transformation, and large-scale change.

They strip back the hype around AI, innovation, and “future-ready” strategies to focus on what actually drives results: customer outcomes, board alignment, and empowered teams.

This is a grounded, no-nonsense conversation about why purpose matters, why short-term thinking kills progress, and how urgency, when used well, can unlock real momentum.

You’ll hear about:

  • Why AI should support people, not replace them
  • How misaligned boards quietly sabotage transformation
  • The real cost of short-termism
  • What it takes to build a culture that can actually change

Press play. Or keep pretending it’s a tech problem.

Join the conversation: https://perfectrebel.com/

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The Rebel PerspectiveBy PerfectRebel