In this episode of Signal & Noise, hosts Rio Longacre and Brett House sit down with Erez Levin—former Google leader, ad quality advocate, and cultural reformer—for a wide-ranging conversation about speech, norms, and the dangerous space between censorship and permissiveness.Erez has spent his career challenging broken incentives—from paid media’s obsession with outcomes over quality to workplace norms that quietly discourage responsibility. In this conversation, he turns that same lens toward culture itself, introducing his TABOO framework: a call to restore shared social boundaries around overt bigotry, dehumanization, and the endorsement of violence—without reviving cancel culture or state censorship.The discussion explores how cancel culture unintentionally weakened society’s ability to enforce real moral limits, why antisemitism has become a visible stress test for eroding norms, and how both the “woke left” and “woke right” exploit the same failures from opposite directions. Erez makes the case that social consequences are not censorship, that forgiveness must follow accountability, and that societies collapse not when speech is free—but when nothing is out of bounds.This episode isn’t about partisan politics. It’s about guardrails, courage, and what happens when no one is willing to hold the line.Topics include:- Cancel culture vs. consequence culture- Antisemitism as a warning sign, not an exception- The woke left, the woke right, and tribal immunity- Why taboos protect pluralistic societies- How norms fail—and how they can be restored