Hyperlink Radio: Brands, Technology, and News

When Brands Get Political: an Interview with Dave Simnick of SoapBox

11.30.2017 - By Winning Edits: Delivering Stories About the Future of Commerce, Technology, and the World Around UsPlay

Download our free app to listen on your phone

Download on the App StoreGet it on Google Play

In January, a travel ban was signed by President Donald Trump, prompting backlash from prominent brands and CEOs, a Twitter campaign to delete Uber, and general chaos. But aside from the turmoil, the events prompted some critical questions: Should brands become politically involved? If so, how? Where's the line? (Is there a line?)Here today to answer some of those questions and dive deep into the future of activism on the part of CEOs and brands is Dave Simnick, CEO and Co-Founder of SoapBox soaps. SoapBox doesn't just make excellent, thoughtfully-crafted soaps, they have a give back component to their mission, donating bars of soap and clean water in the US and abroad.What implications does political engagement have for a brand like SoapBox? What does the future hold for the ways we interact with our brands? Dave shares his thoughts on these questions and more with our Editor-in-Chief Janna Marlies Maron, offering an insider's perspective to the world of social goodness brands, politics, and the future of commerce.

More episodes from Hyperlink Radio: Brands, Technology, and News