Namaste/Holla,

This is AJ and welcome to one of the most practical podcast X-Factor with AJ where we unfold the factors of the marketing world.

Today's factor is about two rivals in the burger/food/real estate industry and both are billion-dollar companies. Yes, you heard me right Burger King and McDonald's.

When  Burger King sent their customers to McDonald's.

Why they do this? What exactly happened that day? 

In this podcast, we are going to dive deeper into this.