"I'm going to use the words struggling a little reluctantly, but it's so real. Like I just don't know how to do normal business stuff right now. My nervous system is overwhelmed and I feel sad for people. I'm proud of what we're doing, but I'm also like, this sucks." - Jen 

Jen here, and I'm going to be really honest, we almost didn't hit record this week. My nervous system is overwhelmed, I'm struggling to know what "business as usual" even means, and I've looked at my prospecting list about seventeen times without being able to hit send.

If that's you too? You're not alone. And you're not broken.

In this episode, Annalie and I get brutally real about how to run a real estate business when your community is going through crisis - whether that's what's happening in Minneapolis right now, or the uncertainty, economic stress, and overwhelm that's hitting agents nationwide. We're not going to give you the "just push through it" advice. Instead, we're talking about:

* How to check in with your people authentically (without it feeling gross or opportunistic) 

* The difference between prospecting and being a resource during crisis 

* Which business activities to pause and which to double down on 

* How to step into your fiduciary role when clients are making fear-based decisions 

* Why connecting with ancillary professionals (CPAs, attorneys, financial planners) matters more right now 

* The mental health reality for agents in 2025 (and why it's okay to say this is f*cking hard)

Whether you're navigating local uncertainty or just trying to figure out how to run your business when the world feels chaotic, this episode is about showing up as humans first, agents second - while still taking care of yourself and your business.

CHAPTERS: 

00:00 - Welcome: "Are we recording?" (When normal feels impossible) 

03:45 - Why Jen's reel went semi-viral (and what resonated) 

08:20 - How to be human AND run a business right now 

15:30 - The database email Jen's actually sending (spoiler: it's not about real estate) 

22:10 - When prospecting feels tone-deaf vs. when it doesn't 

28:45 - Connecting with CPAs, attorneys & financial planners during uncertainty 

35:20 - The seasonality factor: Winter + crisis = extra challenge 

42:15 - Fiduciary responsibility when clients are making fear-based decisions

50:30 - Getting unstuck: What to do when you're paralyzed 

58:10 - Self-care isn't optional: The sauna story & nervous system management

Email: [email protected]

Website: www.realestatedonerightishpod.com

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Real Estate Done Right(ish)

Jennifer Briggs

Annalie Nienow