“Community is a bridge between what the product promises and what the user is trying to achieve.”

In this episode, we discussed how to align community goals with company goals, how to identify whether a community should exist at all, and how community can influence product, adoption, brand, and retention, in particular:

👉 Why early community goals should mirror product goals and user needs.

👉 How open-source communities build tight feedback loops and product influence.

👉 Role of community in product adoption, retention, and shaping roadmap direction.

Join Yurii Lazaruk, the Community Consultant, and Esther Trapadoux, a b2b growth marketer turned community builder, from leading community at Amplitude to now heading it at Zed Industries, who loves truth, data, and people who dig deep for real answers, and who is on a mission to make community a core growth engine, not just a side project, in connecting community goals with business goals to drive business growth!

Connect with Esther and Yurii on Linkedin:

https://www.linkedin.com/in/esther-kim-trapadoux/

https://www.linkedin.com/in/yurii-lazaruk-community-consultant/

Timestamps:

#communityROI #communitybuilding #businessgrowth