When Miguel Leal saw American shelves representing Mexican food, he noted there was a big opportunity to create this offering: a CPG company that is both culturally-relevant and convenient. Enter SOMOS Foods, which makes Mexican food with authentic recipes and plant-based, Non-GMO ingredients. Tacos, tostadas, nachos and chilaquiles are all ready in ten minutes.

His experience in building successful food brands is extensive. He previously helped accelerate growth at KIND Snacks, where he served as Executive Vice President Marketing for three years. There, he first connected with SOMOS co-founders Daniel Lubetzky and Rodrigo Zuloaga. 

He is a Mexican-American food industry veteran who comes to SOMOS following two years as the Chief Marketing Officer at Cholula. Before then, he was at Danone and Diamond Foods working on the Kettle brand. His food career began at PepsiCo's Frito-Lay managing the Lay's potato chip category for nearly three years. Miguel moved to the United States to receive his MBA from The Wharton School at UPenn.

A fun fact: Born and raised in Monterrey, Mexico, Miguel's favorite Mexican meal is home-cooked picadillo with rice and beans. 

Follow SOMOS Foods on Instagram: @eatsomos

Find SOMOS Foods online: https://eatsomos.com/

Follow Moneda Moves on Instagram: @MonedaMoves

Follow your host Lyanne Alfaro on Instagram: @LyanneAlfaro

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