For episode four of The Experience Makers, Gemma Milne joins Wunderman Thompson Technology's Chief Executive, Miro Walker and Wunderman Thompson Commerce's Head of Innovation, Naji El-Arifi. This week's discussion is around how content and commerce intersect and the evolution of the "shopping cart" to the more fluid journey between editorial and social experiences. 

 

Check out our Future Shopper Report!

 

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Produced by Breaking Atoms

Music produced by Imperial