By “you” focus, I mean that you want to make your emails about the other person, not about you, your business.

Kai Davis wrote an amazing piece around this on and I’ll link that in the show notes. He shows you exactly how to write a You Focused email.

Here is the simple 4-step process I dive into for cold emailing for freelancers

1. Compliment them
2. Spend time researching for a quick win to provide them
3. Provide them a resource to find out more about that quick win
4. Share with them the benefit of your service

By going into cold emailing with the intention of educating and serving the recipient first, you’ll be way more successful in the end.