Is the tension between creative and media holding your marketing back? In today’s fast-paced world, fostering collaboration between these two essential forces is more critical than ever.

In this episode of The Orchestration Podcast from Iridio℠ by RRD, Panos Anadiotis, Vice President of Integrated Strategy and Solutions, and David Gacsko, Vice President and Executive Creative Director, explore how creative and media can not only coexist but thrive together. Key takeaways include:

• Why breaking down silos between creative and media is essential for cohesive marketing.

• How to turn data into actionable insights that inspire innovative creative work.

• Practical advice on fostering a shared, iterative process that keeps creative and media aligned from start to finish.

• How to operationalize collaboration to deliver authentic, channel-specific campaigns that resonate with your audience.