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When Custom Beats Scale: Lessons from Autac Inc. CEO Marie-Louise Burkle
Episode Notes
Scaling Your Business and Wealth Podcast
Host: Eric Tashlein, CFP®, CEPA®
Episode Summary
Eric Tashlein talks with Marie Louise Burkle, CEO of Autac Inc., a family-owned manufacturer of custom retractile cords since 1947. Marie shares how precision, trust, and empowered employees allow Autac to thrive without chasing volume. She discusses the value of customization, building a strong culture, and protecting margins, especially in industries where failure isn’t an option.
Key Takeaways
- Empower employees to solve problems and reduce downtime
- Use customization as a strategic advantage
- Know your value; don’t compromise margins for the wrong work
- Lead with humility and trust, not ego
- Balance speed, reliability, and cost with smart inventory and service
Core Message
A lasting business depends on people, trust, and precision. Empowered teams allow leaders to focus on growth and sustain success.
Connect with the Guest
Autac Inc.: https://autacusa.com/
Marie Louise Burkle : [email protected]
Connect with Eric Tashlein
📞 1-800-878-7152
🌐 oeswealthpartners.com
Disclosure
Securities are offered through Registered Representatives of Cambridge Investment Research, Inc., member FINRA/SIPC. Advisory services are offered through Cambridge Investment Research Advisors, Inc., a registered investment advisor. OES Wealth Partners, LLC and Cambridge are not affiliated. This podcast is for informational purposes only and should not be considered investment advice.
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By Eric TashleinEpisode Notes
Scaling Your Business and Wealth Podcast
Host: Eric Tashlein, CFP®, CEPA®
Episode Summary
Eric Tashlein talks with Marie Louise Burkle, CEO of Autac Inc., a family-owned manufacturer of custom retractile cords since 1947. Marie shares how precision, trust, and empowered employees allow Autac to thrive without chasing volume. She discusses the value of customization, building a strong culture, and protecting margins, especially in industries where failure isn’t an option.
Key Takeaways
- Empower employees to solve problems and reduce downtime
- Use customization as a strategic advantage
- Know your value; don’t compromise margins for the wrong work
- Lead with humility and trust, not ego
- Balance speed, reliability, and cost with smart inventory and service
Core Message
A lasting business depends on people, trust, and precision. Empowered teams allow leaders to focus on growth and sustain success.
Connect with the Guest
Autac Inc.: https://autacusa.com/
Marie Louise Burkle : [email protected]
Connect with Eric Tashlein
📞 1-800-878-7152
🌐 oeswealthpartners.com
Disclosure
Securities are offered through Registered Representatives of Cambridge Investment Research, Inc., member FINRA/SIPC. Advisory services are offered through Cambridge Investment Research Advisors, Inc., a registered investment advisor. OES Wealth Partners, LLC and Cambridge are not affiliated. This podcast is for informational purposes only and should not be considered investment advice.