Episode 31 of Customer Journey with Fexingo: Lucas and Luna dig into micro-moments — those intent-rich two-second windows when a customer pulls out their phone to learn, do, or buy. They walk through a real case: how a mid-size hotel chain mapped the 'I-want-a-room-tonight' micro-moment and found it was losing bookings because its mobile page took four seconds to load. They discuss how mapping micro-moments requires different data — search query logs, not just clickstream — and why most journey maps miss them entirely. If you've ever wondered why a customer seems to vanish between 'research' and 'purchase', this episode explains the gap.

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