Contextual Intelligence

When Design, Data Analytics and AI Go Hand-in-Hand: A Conversation with Robert Redmond of IBM Watson Advertising


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As Head of AI Ad Product Design for IBM Watson Advertising, Robert Redmond is at the forefront of the intersection of data analytics and creativity. He shares how these symbiotic disciplines can inform one another and when combined, allow us to develop new and imaginative ways to excite consumers and leverage information. Listen as he shares surprising key findings from his career, why creatives should embrace—not fear—AI, and who he most wants at his dinner party.

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Contextual IntelligenceBy Aktana