Jeff experienced "online review remorse" after having a good experience at a Motel... after leaving the review he thought that people might think there was something in it for him.  How long is the appropriate online review? Are you saying too much if you go to the extra effort of actually adding photos and video to your review? Wouldn't you be better off if you didn't focus on the ultra negative or ultra positive. Scott writes in with his philosophy for consuming online reviews. Sounds good... we're going to steal it.