Let's Not Optimize This: A Human-Centered Marketing Podcast

When “Easy to Edit” Isn’t Easy at All


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This is a quick one! In this chat, we discuss one of our nonprofit clients whose “easy to edit” website turned out to be anything but.

The site was built using Advanced Custom Fields and custom blocks, so even basic layout edits required diving into code. On top of that, the customizations didn’t follow the standard WordPress codebase, making it inefficient and difficult to maintain.

We dig into what went wrong, how we rebuilt it in Beaver Builder, and what “easy to edit” should actually mean.

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Let's Not Optimize This: A Human-Centered Marketing PodcastBy Smack Happy Design