Nicola Cairncross | Notes From The Edge

When Everything Goes Wrong


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What do you do when everything goes wrong? From persistent drilling interrupting podcast and FB Live recording, to banned FB ad account to client’s website pointing at not so salubrious sites, it’s not been the easiest week! What practical and emotional tips can Nicola Cairncross share that help on weeks like these?
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Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross.
Mentioned in the Vzine
Be Everywhere Online - 30 Day Challenge
Veronica Pullen
Bev Mead
Siteground Web Hosting
On the blogs
Vzine 064 | Inspiring Facebook Lives For Business
Vzine 063 | Business Sucker Punch
Own It! 177 | The Value You Bring To The Hour
Own It! 176 | What Price Education?
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Hi everyone it's Nicola here and I want to welcome you to the VZine. And this week we've got some great results to report. The people who've been going through my "Be Everywhere Online" 30 Day Challenge are starting to get some great results.
Yeah so they're on to videos two or three and one of the participants, Veronica, has, I think she's only done two videos and released them and leveraged them across everywhere that she wants to. But she has attracted a new client. A new £99 a month client. So that's pretty good. On an advertising spend of 11 pounds. So she used her money to boost her video content in the way that I've taught everyone, and attracted new clients so that's pretty cool.
Another one, Bev Mead, who is talking to ladies of a certain age about how to be more impactful in their work relationships, and she has had her podcast picked up and featured by Radio Public as an "Indie Podcast to Watch". She really only has got just three episodes on that podcast so far, and it's just part of the process I teach people on how to take their content and get it everywhere. So, she's really thrilled about that, and it's really funny to see her reaction, because she didn't even know that had happened. So, I spotted it and took a screen grab for her.
Loads of other people are attracting new leads, loads of other people are attracting new followers on their various platforms. So everybody that has actually taken action is getting great results. And that makes me really happy.
The next 30 Day Challenge will be in a couple of weeks time, so if you want to make sure you don't miss that then come along to NicolaCairncross.com and opt in for one of our free gifts, or the "Be Everywhere Online" Presentation. And you'll get on to the mailing list, and you'll see the announcement when it goes out. I'm really looking forward to working with you.
Let's get on with the show, shall we?
Okay so in this little section I want to talk to you briefly about how to overcome adversities and how to keep focused and not get too confused about what you should be doing.
It's been a real up and down week for me this week, last week Facebook ads decided to close my account because they suddenly decided I was promoting work at home opportunities like an MLM or a Get Rich Quick scheme. They didn't actually tell me that, and it took me a lot of e-mails and live chat conversations to find out exactly what it was that was the problem.
I thought at first it was several things I was doing: my website, so for example saying "Be Everywhere Online in under 20 Minutes a Week", they don't like time bound claims apparently. There was lots of other things, I was giving away free e-books - apparently don't like free anymore they prefer you to sell a book, even if you're only just getting people to pay postage and packing, they like everything to be totally transparent. Well I'm totally transparently giving away free e-books, so I don't understand what the problem is.
But anyway, I went through a whole long list of things and I finally turned to one of my paid communities and asked the advice of someone who is a mento...
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Nicola Cairncross | Notes From The EdgeBy Nicola Cairncross