In this episode, we discussed when is the friction good and how to find that out.

We recently wrote this on Userpilot's blog, so I'm sharing it here:

 A friction-based flow is one that will make it harder for the user to complete the signup process in exchange for more value-added later on. For example, booking a demo that goes to your sales pipeline first is also counted as friction-based. On the other hand, a frictionless flow will make it much easier to complete the signup process hoping that the UI is good enough to demonstrate the value of the app on its own.

I also discussed advantages and disadvantages of both in our podcast or you can simply read this blog.

We covered:

• What is friction? - 00:54 - 00:60
• What are the advantages & disadvantages of frictionless & friction-based flows? 00:61 to 3:21
• Max's challenge with having a frictionless flow for Ottonova - 3:25 to 5:21
• How he found out after making it friction-based & How did he found out that it would work? 5:22 to 7:43
• What were some best practices & inspiration he followed? - 7:44 to 10:40

Resources:

• Connect with Max - Maximilian Rast
• 2 Ways to Design Your Next Signup Flow [Examples & Best Practices]
• Why Adding Friction to Your Onboarding Funnel Can Actually be Good Idea [Case Study]
• Why We Love Drift’s Signup Flow & Onboarding
• How to Improve User Activation Rate
• Breaking Down The Perfect Sign Up Flow