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When Gifting Becomes a Team Sport
Episode Summary:
Delisi Friday shares how law firm owners can involve their entire team in personalized client gifting — turning it from a marketing task into a firm-wide culture of care. She breaks down how to create a simple system, track results, and inspire employees to build stronger client relationships that naturally lead to referrals.
Key Timestamps:
00:00 – Empowering teams to create personal gifting systems
01:20 – Why employees should be part of gifting
03:10 – Creating a budget and tracking gifts effectively
05:00 – Measuring success and tying gifting to firm growth
06:40 – Everyday client moments that create gifting opportunities
08:20 – Thoughtful gifts for difficult life events
10:40 – The meaning behind the Kintsugi bowl gift idea
13:00 – Building a system for capturing client details
15:10 – How to make gifting a team sport across departments
17:30 – Shifting your team’s mindset toward thoughtful giving
19:00 – Scaling gifting for stronger client relationships
About the Show:
From Coffee to Cases with Delisi Friday helps small law firm attorneys grow referral-based practices by building real relationships and systems that last. Each episode gives practical advice to help lawyers strengthen client connections, motivate teams, and grow their firms without traditional marketing.
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By fromcoffeetocasesEpisode Summary:
Delisi Friday shares how law firm owners can involve their entire team in personalized client gifting — turning it from a marketing task into a firm-wide culture of care. She breaks down how to create a simple system, track results, and inspire employees to build stronger client relationships that naturally lead to referrals.
Key Timestamps:
00:00 – Empowering teams to create personal gifting systems
01:20 – Why employees should be part of gifting
03:10 – Creating a budget and tracking gifts effectively
05:00 – Measuring success and tying gifting to firm growth
06:40 – Everyday client moments that create gifting opportunities
08:20 – Thoughtful gifts for difficult life events
10:40 – The meaning behind the Kintsugi bowl gift idea
13:00 – Building a system for capturing client details
15:10 – How to make gifting a team sport across departments
17:30 – Shifting your team’s mindset toward thoughtful giving
19:00 – Scaling gifting for stronger client relationships
About the Show:
From Coffee to Cases with Delisi Friday helps small law firm attorneys grow referral-based practices by building real relationships and systems that last. Each episode gives practical advice to help lawyers strengthen client connections, motivate teams, and grow their firms without traditional marketing.