If you don't already know, #GivingTuesday is the Tuesday after Thanksgiving, Black Friday and Cyber Monday.  It is a great way to include nonprofit giving in the post Thanksgiving consumerist rush. This year, it falls on December 1, 2015.

It is an important part of any nonprofit's end of year fundraising strategy...  but it is not the centerpiece for one main reason: everyone else is doing it, too. 

Here are Emily Goodstein's marketing tips for when you've discovered that #GivingTuesday is Only Medium-ly Important