Industrial brands often treat design as an afterthought, then wonder why prospects hesitate.

In this episode, Solspace founder Mitchell Kimbrough sits down with Paul Kiesche, President of Aviate Creative, to break down branding for manufacturers and tech firms.

Paul explains:

• Why branding is far more than a logo and how it shapes first impressions, employee pride, and sales momentum.
• How Norwalt used a rebrand to break into pharmaceutical and medical device space and triple its facility footprint.
• The sweet-spot rule for “cohesive but not carbon-copy” visuals.
• Practical ways to spot brand blindness before it dents your pipeline.

If your website and collateral feel stuck in the 2010s, hit play and learn how a focused rebrand can pull real dollars through the door.

Listen now and see if your own brand needs a tune-up.