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When Google’s AI Stole Their Clicks: How Prohibition Turned a Traffic Crisis into GEO Strategy
When Google rolled out AI Overviews, Prohibition PR’s founder Chris Norton and co-owner Will watched something shocking: their clients’ sites still ranked high, but traffic plummeted overnight. The cause? AI summaries stealing clicks before users ever reached their pages. In this episode, Chris and Will reveal how a 50% traffic crash exposed the myth that “rankings = revenue,” and how they pivoted to GEO, meaning Generative Engine Optimization. From an awkward AI hallucination that invented a fake client to the discovery that authority beats keyword every time, they share the playbook that rebuilt visibility and leads. Learn how to make your brand the cited source inside AI answers, not the forgotten footnote. This is the new marketing reality: adapt your SEO to AI or risk disappearing entirely.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
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✒️Don't miss a hilarious mistake or free event by 👉 subscribing to our newsletter here. 👈
Follow Chris Norton:
X, TikTok, LinkedIn
Follow Will Ockenden:
LinkedIn
Follow The Show:
TikTok, YouTube
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By Prohibition PRWhen Google rolled out AI Overviews, Prohibition PR’s founder Chris Norton and co-owner Will watched something shocking: their clients’ sites still ranked high, but traffic plummeted overnight. The cause? AI summaries stealing clicks before users ever reached their pages. In this episode, Chris and Will reveal how a 50% traffic crash exposed the myth that “rankings = revenue,” and how they pivoted to GEO, meaning Generative Engine Optimization. From an awkward AI hallucination that invented a fake client to the discovery that authority beats keyword every time, they share the playbook that rebuilt visibility and leads. Learn how to make your brand the cited source inside AI answers, not the forgotten footnote. This is the new marketing reality: adapt your SEO to AI or risk disappearing entirely.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
Subscribe to our Newsletter
✒️Don't miss a hilarious mistake or free event by 👉 subscribing to our newsletter here. 👈
Follow Chris Norton:
X, TikTok, LinkedIn
Follow Will Ockenden:
LinkedIn
Follow The Show:
TikTok, YouTube