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In this episode, Matt and Ryan break down the concept of “selling in” - partnering with growth capital to scale your IT services business - versus “selling out.” They explore how founder-led companies can leverage private equity or family office investments to unlock their next stage of growth without giving up control or purpose. From the second bite of the apple to choosing the right platform partner, they share insights on when, why, and how to align ambition with the right capital.
Key Takeaways:
Quote:
“Oftentimes people make more money in the second bite of the apple than they did the first.” — Matt Lockhart
Listen if you’re:
RELATED EPISODES:
Episode 233: Grow, Buy, or Sell to Grow. Listen now >>
Listen to Shoot the Moon on Apple Podcasts or Spotify.
Buy, sell, or grow your tech-enabled services firm with Revenue Rocket.
By Revenue Rocket Consulting Group5
66 ratings
In this episode, Matt and Ryan break down the concept of “selling in” - partnering with growth capital to scale your IT services business - versus “selling out.” They explore how founder-led companies can leverage private equity or family office investments to unlock their next stage of growth without giving up control or purpose. From the second bite of the apple to choosing the right platform partner, they share insights on when, why, and how to align ambition with the right capital.
Key Takeaways:
Quote:
“Oftentimes people make more money in the second bite of the apple than they did the first.” — Matt Lockhart
Listen if you’re:
RELATED EPISODES:
Episode 233: Grow, Buy, or Sell to Grow. Listen now >>
Listen to Shoot the Moon on Apple Podcasts or Spotify.
Buy, sell, or grow your tech-enabled services firm with Revenue Rocket.

9,873 Listeners