John launches a monthly subscription program and acquires 237 members in three days. From the outside, it looks like success. Then renewals arrive—and only 97 stay. By month five, just 13 remain.

Nothing breaks publicly. No backlash. No outrage. People simply don’t renew.

This episode breaks down why growth didn’t fail, but structure did. Sales worked. Acquisition worked. What failed was ownership of the customer relationship after the sale. As responsibilities fragmented, expectations drifted, small disappointments accumulated, and trust leaked quietly.

You’ll hear how John stops chasing retention tactics and instead builds an internal assessment blueprint that reveals where relationships weaken, who unknowingly contributes to churn, and why consistency, not effort, is what keeps people.