Sign up to save your podcasts
Or
Share When hiring a Fractional CMO makes sense (and when it doesn’t) with Sam Butterworth
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
When hiring a Fractional CMO makes sense (and when it doesn’t) with Sam Butterworth
In this episode, we look at the pros and cons of bringing in a Fractional CMO (fCMO) and how to avoid it becoming an expensive hiring mistake. The discussion will help CEOs get clear on what’s really needed.
We cover what a good Fractional CMO looks like and when you might be better off hiring a more hands-on marketer instead. Sam and Craig also touch on:
• Why CEOs often resist the hard truths in marketing
• The pitfalls of fCMO engagements
• Why some who try to become fCMOs don’t succeed
• How to “hybridise” marketing ops with the right internal/external mix
View all episodes
By ROMIIn this episode, we look at the pros and cons of bringing in a Fractional CMO (fCMO) and how to avoid it becoming an expensive hiring mistake. The discussion will help CEOs get clear on what’s really needed.
We cover what a good Fractional CMO looks like and when you might be better off hiring a more hands-on marketer instead. Sam and Craig also touch on:
• Why CEOs often resist the hard truths in marketing
• The pitfalls of fCMO engagements
• Why some who try to become fCMOs don’t succeed
• How to “hybridise” marketing ops with the right internal/external mix