In this episode, Laura and Julia suggest five organizational elements that pair well with internal  marketing services and teams, as opposed to an external agency. Our ever-objective hosts discuss how certain organizational preferences and strategies, such as a need for long term internal capabilities, firm control, and close integration, as well as considerations of long term cost considerations and cultural fit, can often be better served in-house, within an organization’s own marketing department. Listen in to know if your organization needs to ditch the agency — even one as wonderful as Vision! —  and forge its own (marketing) path!

Takeaways: 

1 - You have a need for high control and close integration

2 - You have a need for industry specific experience

3 - You have a need for long-term internal capabilities

4 - Internal marketing is cheaper for you in the long-term

5 - Your industry culture and commitment would function better with an internal team

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Chapters: 00:00 - Introduction

02:06 - Reason #1: High need for control and close integration

04:40 - Reason #2: Need for industry specific expertise

07:13 - Reason #3: Need for long term internal capabilities

08:51 - Reason #4: Long Term Cost Considerations

10:28 - Reason #5: Cultural Fit and Commitment

13:46 - Conclusion