Tippie Leads

When Human Judgment Puts Drivers at Risk


Listen Later

In this episode, Tippie’s Richard Peter explores the surprising resistance consumers have toward driving sensors—devices that could encourage safer driving and lower insurance premiums yet have struggled to gain widespread adoption. Then, Tippie undergrad Ella Borho takes us on a lighter journey, sharing a humorous story about the everyday risks of taking the bus. It’s a fun reminder that even the smaller risks in life can lead to unexpected moments! And finally, we’ll bring it all together with a Final Tip(pie) just for you.


Learn More

  • More on Richard Peter and his research
  • Take a deeper dive into Richard's story
  • Watch Ella‘s story and those of other Tippie storytellers
  • Learn more about your ad choices. Visit megaphone.fm/adchoices

    ...more
    View all episodesView all episodes
    Download on the App Store

    Tippie LeadsBy Tippie College of Business | Nick Westergaard | University of Iowa