The KAM Club Podcast

When 'I Don’t Know' Is Exactly What Your Client Needs to Hear


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What if the phrase "I don’t know" could actually make you a better account manager? Let's dive into why showing vulnerability isn’t a weakness—it’s a hidden strength that can transform client relationships. Discover how dropping the façade of perfection can boost trust, collaboration, and long-term success.


💡 Key Insights:

  • Authenticity builds stronger, more trusting client relationships.
  • Bluffing erodes credibility—clients can sense when you’re not being real.
  • Embracing vulnerability reduces burnout and fosters collaboration.
  • Strategic transparency strengthens partnerships without oversharing.
  • Co-learning with clients leads to deeper insights and better solutions.


Action Steps:

  • Next time you don’t have an answer, say: “That’s a great question—I’ll dig deeper and get back to you.”
  • Reflect on assumptions by journaling post-meeting—spot your blind spots.
  • Frame client conversations as collaborations: “Here’s what I’m seeing—what’s your perspective?”
  • Practice mindful vulnerability—share challenges only when constructive.
  • Test co-learning strategies with trusted clients to build deeper connections.


⚠️ Common Pitfalls:

  • Bluffing to look competent—it backfires and damages trust.
  • Oversharing problems—transparency doesn’t mean airing all your dirty laundry.
  • Assuming you know client needs—this limits real solutions.
  • Burning out by aiming for perfection—being real is more sustainable.
  • Turning client calls into venting sessions—keep it professional and purposeful.


🎧 Ready to dive in? Listen now!
📝 Show notes available at https://tkcpodcast.com/049



💡 Join The KAM Club – Coaching, templates, and a community built for key account managers → thekamclub.com

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The KAM Club PodcastBy Warwick Brown