When we feel stuck, frustrated, and are lacking the drive we require in business, it could be time for a re-brand. We always feel energized when things are fresh and re-branding can add some much needed fuel to your day-to-day.

120. When Is It Time For A Re-Brand?

Get ready to step into the unfiltered world of entrepreneurship with the award-winning entrepreneur Susan Sly on the "Raw and Real Entrepreneurship" podcast. Recognized and featured by major media outlets such as Forbes, MIT Sloan Management Review, CNBC, Fox, and CNN, Susan brings an exceptional blend of real-world experience and hard-earned knowledge to the podcasting stage. As the co-founder of a leading AI company, Susan harnesses her unique insider perspective to delve deep into the hearts and minds of the world's most successful entrepreneurs. She presents a candid and detailed account of their journeys, featuring enlightening discussions with illustrious founders like Glenn Stearns, Jesse Itzler, and Brandon Steiner. "Raw and Real Entrepreneurship" captures the grit, passion, and relentless spirit of the entrepreneurial world in all its unforgiving yet rewarding glory. From the humble beginnings to the defining moments that change a business's path, Susan and her guests explore the intricate facets of entrepreneurship that are seldom discussed in mainstream narratives. Whether you are a seasoned business owner, a budding entrepreneur, or simply intrigued by the entrepreneurial landscape, this podcast is a treasure trove of hard-hitting truths and invaluable lessons. With Susan's industry insider perspective and her guests' unabashed honesty, listeners will gain a unique understanding of what it truly takes to succeed in the world of entrepreneurship. Join Susan Sly every week for a new episode of "Raw and Real Entrepreneurship." Immerse yourself in the authentic, inspiring, and empowering stories of those who have dared to turn their entrepreneurial dreams into reality. Embark on your journey to success today with "Raw and Real Entrepreneurship".

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In this episode of Raw and Real Entrepreneurship, Susan Sly pulls back the curtain on what it truly means to be a founder in the tech industry, challenging the notion that deep coding skills are a prerequisite for creating successful tech products.

From her journey as an Award-Winning AI entrepreneur and her education at MIT, Susan shares four practical strategies for taking a Minimum Marketable Product (MMP) to market. She discusses the importance of validating market demand early and highlights how a hybrid in-house and external development model balances cost-effectiveness and control. Susan emphasizes the value of outsourcing to development shops while cautioning against potential pitfalls such as project delays and loss of control.

Throughout the episode, Susan draws on her experiences in AI, stressing the need for entrepreneurs to understand the technical landscape and environment essential for AI solutions to thrive. She recounts her own journey in computer vision and generative AI, underlining how curiosity, continuous learning, and a grasp of ethical concerns are crucial for success. Susan offers guidance for navigating this complex field, advocating for self-education through courses, and surrounding oneself with a supportive team of experts.

Whether scribbling down business ideas on your lunch break or gearing up for your next big venture, this episode will fuel your entrepreneurial fire and equip you with the knowledge to step boldly into the tech scene.


About Susan:
Susan Sly is the maven behind Raw and Real Entrepreneurship. An award-winning AI entrepreneur and MIT Sloan alumna, Susan has carved out a niche at the forefront of the AI revolution, earning accolades as a top AI innovator in 2023 and a key figure in real-time AI advancements for 2024. With a storied career that blends rigorous academic insight with astute market strategies, Susan has emerged as a formidable founder, a discerning angel investor, sought after speaker, and a venerated voice in the business world. Her insights have graced platforms from CNN to CNBC and been quoted in leading publications like Forbes and MarketWatch. At the helm of the Raw and Real Entrepreneurship podcast, Susan delivers unvarnished wisdom and strategies, empowering aspiring entrepreneurs and seasoned business veterans alike to navigate the challenges of the entrepreneurial landscape with confidence. Dive deep into the essence of success with Susan Sly, and redefine your entrepreneurial journey.

Connect With Susan:
LinkedIn: https://www.linkedin.com/in/susansly/
X: @susanslylive
Facebook: @susanslylive
Instagram: @susansly

Demystifying the Tech World: You Do Not Have to Be A Technical Founder To Start a Tech Company, with Award-Winning AI Entrepreneur Susan Sly

Join Susan Sly in this dynamic episode of Raw and Real Entrepreneurship, featuring renowned public speaking expert and bestselling author Terri Sjodin. With over two decades of experience electrifying audiences and consulting for top corporations, CEOs, and Members of the U.S. Congress, Terri brings her sassy, fresh, and insightful expertise directly to you.

In this episode, explore the powerful strategies from Terri's latest book, "Presentation Ready: Improve Your Sales Presentation Outcomes and Avoid the Twelve Most Common Mistakes." Learn how these tactics can help entrepreneurs avoid common pitfalls, crafting polished and persuasive pitches that resonate deeply with any audience.

Discover how Terri redefines persuasive pitching with Monroe's Motivated Sequence, providing listeners with a transformative step-by-step framework to revolutionize their presentation skills. 

Learn how to empower yourself and enhance your presentation delivery with Terri's practical and actionable advice. Her exercises, like video scrimmages, are designed to refine your approach and boost your confidence. 

This episode is a masterclass in speaking, selling, and succeeding. Whether you're preparing for your next big pitch or looking to revitalize your business strategies, Susan and Terri provide the insights and inspiration you need to succeed.
About Terri Sjodin
Terri L. Sjodin is the founder of Sjodin Communications. For over 25 years she has served as a speaker and consultant.  Sjodin was inducted into the National Speakers Association CPAE Speakers Halls of Fame..  Terri is a New York Times bestselling author, an award-winning speaker, a popular LinkedIn Learning Instructor, and a frequent guest on radio and television talk shows, appearing on The Today Show, Bloomberg, CNN, CNBC, and many industry podcasts.

Connect With Terri 
Website https://www.sjodincommunications.com/
LinkedIn  @terrisjodin
Book https://www.sjodincommunications.com/presentationready/

About Susan Sly
Susan Sly is the maven behind Raw and Real Entrepreneurship. An award-winning AI entrepreneur and MIT Sloan alumna, Susan has carved out a niche at the forefront of the AI revolution, earning accolades as a top AI innovator in 2023 and a key figure in real-time AI advancements for 2024. With a storied career that blends rigorous academic insight with astute market strategies, Susan has emerged as a formidable founder, a discerning angel investor, sought after speaker, and a venerated voice in the business world. Her insights have graced platforms from CNN to CNBC and been quoted in leading publications like Forbes and MarketWatch. At the helm of the Raw and Real Entrepreneurship podcast, Susan delivers unvarnished wisdom and strategies, empowering aspiring entrepreneurs and seasoned business veterans alike to navigate the challenges of the entrepreneurial landscape with confidence. Dive deep into the essence of success with Susan Sly, and redefine your entrepreneurial journey.

Connect With Susan
X @Susanslylive
LinkedIn @susansly
Website https://susansly.com/

The One Skill Every Entrepreneur Needs - How to Crush Your Pitches with Best Selling Author, Strategist, and Entrepreneur, Terri Sjodin

Join Susan Sly and Jeffrey Hayzlett, Founder of C-Suite Network, on Raw and Real Entrepreneurship for a dynamic conversation on entrepreneurial success. Jeffrey was the CMO of Kodak before leaving to launch his global media empire. A serial entrepreneur, best-selling author, innovator, and well-known media personality, Jeffrey has literally written the book on how to create results.

In this episode, Jeffrey shares practical insights on the difference between achievers and those who fail to gain traction. Jeffrey shares his tips on getting into action, maintaining tenacity, and overcoming obstacles in entrepreneurship.

Susan and Jeffrey discuss Kodak's failure to adapt and how this trap can affect any entrepreneur.

The conversation touches on the timely topic of AI's impact and the pressing need for ethical guidelines, providing forward-looking perspectives on technology.

Susan adds personal stories of resilience and growth, advocating for authenticity and vulnerability in leadership.

Tune in for a captivating dialogue on entrepreneurship, innovation, AI, and personal growth.
 
About Jeffrey
Jeffrey Hayzlett is a renowned global business celebrity, best-selling author of four business books, including "The Hero Factor," and Chairman of C-Suite Network. He hosts primetime TV shows like "C-Suite with Jeffrey Hayzlett" and "Executive Perspectives" and his business podcast "All Business" on C-Suite Radio. Hayzlett is a top keynote speaker and expert cited in major publications like Forbes and SUCCESS, and he has appeared on networks like Bloomberg and MSNBC. He's known for his strategic leadership, marketing expertise, and mentorship in the C-Suite.

Connect with Jeffrey
Website  https://hayzlett.com/
LinkedIn  @hayzlett
X  @JeffreyHayzlett
Podcast  https://t.co/JDY9JRcOEx
C-Suite Network  https://c-suitenetwork.com/

About Susan Sly
Susan Sly is the maven behind Raw and Real Entrepreneurship. An award-winning AI entrepreneur and MIT Sloan alumna, Susan has carved out a niche at the forefront of the AI revolution, earning accolades as a top AI innovator in 2023 and a key figure in real-time AI advancements for 2024. With a storied career that blends rigorous academic insight with astute market strategies, Susan has emerged as a formidable founder, a discerning angel investor, sought after speaker, and a venerated voice in the business world. Her insights have graced platforms from CNN to CNBC and been quoted in leading publications like Forbes and MarketWatch. At the helm of the Raw and Real Entrepreneurship podcast, Susan delivers unvarnished wisdom and strategies, empowering aspiring entrepreneurs and seasoned business veterans alike to navigate the challenges of the entrepreneurial landscape with confidence. Dive deep into the essence of success with Susan Sly, and redefine your entrepreneurial journey.
 
Connect With Susan
X @Susanslylive
X @rawandrealentr1
LinkedIn @susansly
Website https://susansly.com/
﻿

From the C-Suite to Building a Global Media Empire with Jeffrey Hayzlett, Founder of the C-Suite Network

Get ready to immerse yourself in the dynamic world of entrepreneurship, real estate, and economic insights. Join Susan as she sits down for a captivating conversation with serial entrepreneur and trailblazing product designer Andrew Borovsky, Co-Founder of Visible.
  
 Andrew's journey from the corridors of Adobe and Apple to his current role as a seasoned entrepreneur is nothing short of inspiring. In this episode, he takes us through his extensive career, sharing valuable insights gained from navigating the tumultuous waters of the 2008 financial crisis and his experiences at renowned companies such as Cadre, and Square.
  
 Discover how these experiences have shaped Andrew's entrepreneurial path, influenced his innovative thinking, and developed his problem-solving mindset. But that's not all – Andrew's groundbreaking venture, Visible, is revolutionizing the real estate and rental landscape.
  
 Through innovative solutions like Rent App, Visible is addressing critical issues such as rent payment collections, credit enhancement for renters, and simplifying real estate transactions. Andrew shares his wisdom as he discusses the power of storytelling in pitching ideas and draws inspiration from industry icons like Steve Jobs and Jack Dorsey.
  
 Join us for a thought-provoking journey filled with entrepreneurial insights, real estate innovations, and strategies for overcoming obstacles.
  About Andrew Borovosky:
 Andrew Borovsky is a veteran product designer and serial entrepreneur with a track record of building impactful products. Andrew held executive leadership roles at Cash App, Cadre, and Square and co-founded 80/20 (acquired by Square). Before that, he was a principal designer at Apple and Adobe. Visible was founded by veteran executives formerly at Cash App, Square, Apple, Adobe, and Dropbox. We are leveraging decades of experience in fintech to build a financial network specifically for real estate. Our first product, Rent App – is the best way to pay or collect rent. Direct bank-to-bank transfers, no fees or limits, and the ability to build credit.
  
 Connect with Andrew:
 Visible Website https://visible.xyz/
 X https://twitter.com/vsbl_xyz
 Linkedin @andrewborovsky
  
 About Susan Sly
 Susan Sly is the maven behind Raw and Real Entrepreneurship. An award-winning AI entrepreneur and MIT Sloan alumna, Susan has carved out a niche at the forefront of the AI revolution, earning accolades as a top AI innovator in 2023 and a key figure in real-time AI advancements for 2024. With a storied career that blends rigorous academic insight with astute market strategies, Susan has emerged as a formidable founder, a discerning angel investor, sought after speaker, and a venerated voice in the business world. Her insights have graced platforms from CNN to CNBC and been quoted in leading publications like Forbes and MarketWatch. At the helm of the Raw and Real Entrepreneurship podcast, Susan delivers unvarnished wisdom and strategies, empowering aspiring entrepreneurs and seasoned business veterans alike to navigate the challenges of the entrepreneurial landscape with confidence. Dive deep into the essence of success with Susan Sly, and redefine your entrepreneurial journey.
  
 Connect With Susan
 X @Susanslylive
 X @rawandrealentr1
 LinkedIn @susansly
 Website https://susansly.com/

349. Disrupting the Real Estate and Rental Industry with Andrew Borovsky, Co-Founder of Visible

In this episode of "Raw and Real Entrepreneurship," Susan Sly has a dynamic conversation with Aimee Schuster, the founder of Bandwidth Strategy and a Josephine Collective angel network member. They discuss the challenges that women face in entrepreneurship and the importance of mentorship and support. 
  
 Aimee shares her journey from starting an eco-friendly business to becoming a fractional C-suite executive, emphasizing the value of risk tolerance and adaptability. 
  
 The discussion also covers the evolving landscape of work, the future of marketing in the age of AI, and the significance of building relationships for professional growth. 
  
 The episode is a blend of personal stories, professional insights, and a call to action for greater involvement of women in startups and angel investing.
  
 About Aimee Schuster
 Aimee Schuster is an expert at marketing the invisible, having spent the last twenty-five years helping B2B organizations like Miller Heiman Group, DLA Piper and Homefinder.com build, advance and energize their lead generation programs. Aimee founded Bandwidth Strategy, a fractional CMO and COO consultancy, to help growth-stage organizations drive the right leads into the funnel that result in closed-won business. Aimee uses her experience and a bit of humor/improv (honed as a student at Second City) to create a common language among the all-too-often warring factions of sales and marketing. A go-to voice on sales-marketing alignment and workplace equity, her work has been featured in Fast Company and Business Insider.
  
 Connect with Aimee
 LinkedIn @aimeehschuster
 Website https://www.bandwidthstrategy.com/
  
 About Susan Sly
 Susan Sly is the maven behind Raw and Real Entrepreneurship. An award-winning AI entrepreneur and MIT Sloan alumna, Susan has carved out a niche at the forefront of the AI revolution, earning accolades as a top AI innovator in 2023 and a key figure in real-time AI advancements for 2024. With a storied career that blends rigorous academic insight with astute market strategies, Susan has emerged as a formidable founder, a discerning angel investor, sought after speaker, and a venerated voice in the business world. Her insights have graced platforms from CNN to CNBC and been quoted in leading publications like Forbes and MarketWatch. At the helm of the Raw and Real Entrepreneurship podcast, Susan delivers unvarnished wisdom and strategies, empowering aspiring entrepreneurs and seasoned business veterans alike to navigate the challenges of the entrepreneurial landscape with confidence. Dive deep into the essence of success with Susan Sly, and redefine your entrepreneurial journey.
  
 Connect With Susan
 X @Susanslylive
 X @rawandrealentr1
 LinkedIn @susansly
 Website https://susansly.com/

120. When Is It Time For A Re-Brand?

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