Open your inbox right now. Do you have a physical reaction to someone's name? That pit in your stomach, the chest tightness, the split second where you stop breathing—your body is giving you 80% of the information your brain is trying to ignore. And while you're overriding those signals, you're bleeding cash, morale, and energy. The longer you let a bad situation fester, the worse it gets. Most founders know this intellectually. But they stay stuck in what Erin calls "the loop"—a closed circuit of fear, dysregulation, and mounting resentment that compounds with every email, every meeting, every scope creep request. In this episode, Erin breaks down the four red flags that signal it's time to release a bad fit client or move on from a misaligned team member—and why ignoring your body's wisdom is leaving 80% of critical business intelligence on the table. You'll learn:

• The two boundary signals that show up at the very beginning (before you even sign the contract)
• Why scope creep isn't just annoying—it's a leadership failure
• How to recognize when you're stuck in an emotional loop with a client or team member
• What happens to your body when you ignore dysregulation signals
• Why release is growth, even when it's terrifying

This isn't about firing clients casually. It's about recognizing that sometimes the bravest thing you can do as a leader is trust what your body already knows.

Your Next Steps:

• Book your Communications Clarity to Conversion Diagnostic www.erintrafford.com/comms-diagnostic
• Grab the Story & Somatics Private Audio Vault: https://erintrafford.com/story-and-somatics
• Connect on Instagram: https://www.instagram.com/its.erintrafford
• Connect on LinkedIn: https://www.linkedin.com/in/erintrafford/
• Find Erin on YouTube: https://www.youtube.com/channel/UCfZBA8F_znMYzT4pjtWCbhA