One of the Entrepreneurs featured in my upcoming book, The Entrepreneur’s Ethic, is John Deere, the historic agricultural entrepreneur. Deere’s fame and fortune resulted from his work innovating the plow over decades, that most ancient of agricultural tools.

There are seven parts of The Entrepreneur’s Ethic. Deere’s work exemplifies Ethic 6: Enjoy the Edge. This is the truth-seeking-orientation of entrepreneurship.

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