This is a snippet from Breaking Walls Episode 95: Radio And The Classroom (1939 - 1965)

_________________________

In the summer of 1955, CBS executives were looking for a way to increase weeknight listenership in a cost-effective manner. They decided to revive a once popular programming format: the fifteen-minute weeknight serial.

The show they picked to relaunch was Yours Truly, Johnny Dollar.

Radio veteran Jack Johnstone, most recently at the helm of Jimmy Stewart’s The Six Shooter, was brought in to direct. The new format allowed for significant character development time.

Because the show was unsponsored and CBS cost-sustained, many of Hollywood radio’s affordable best were involved. Yours Truly, Johnny Dollar re-debuted over CBS airwaves at 8:15PM on October 3rd, 1955.