Structure3C's Bill Johnston, formerly of Dell and Autodesk, explains what happens when marketing automation falls under the community department. Plus how he developed the community listening and response program at Autodesk.

When Marketing Automation Becomes a Community Problem

Community Signal is a podcast for experienced online community professionals, including those working in audience engagement, association management, developer relations, moderation, trust and safety, and more. It's released every two weeks and hosted by industry veteran Patrick O’Keefe. 

This is a very community-focused program. There are plenty of social media and marketing podcasts out there. That’s not what this is. Social media is a set of tools. Community is a strategy you apply to those tools. Marketing brings new customers. Community helps you keep them.

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Community Signal is a podcast for experienced online community professionals, including those working in audience engagement, association management, developer relations, moderation, trust and safety, and more. It's released every two weeks and hosted by industry veteran Patrick O’Keefe. This is a very community-focused program. There are plenty of social media and marketing podcasts out there. That’s not what this is. Social media is a set of tools. Community is a strategy you apply to those tools. Marketing brings new customers. Community helps you keep them.

Community Signal is a podcast for experienced online community professionals, including those working in audience engagement, association management, developer relations, moderation, trust and safety, and more. It's released every two weeks and hosted by industry veteran Patrick O’Keefe.&nbsp;

This is a very community-focused program. There are plenty of social media and marketing podcasts out there. That’s not what this is. Social media is a set of tools. Community is a strategy you apply to those tools. Marketing brings new customers. Community helps you keep them.

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When Marketing Automation Becomes a Community Problem

When Marketing Automation Becomes a Community Problem