“THE SECOND MOUSE GETS THE CHEESE.” Nowhere is this more true than in China, where a culture that is risk adverse has grown, making new product launches all the more challenging. Kevin Barry Coleman therefore suggests that smart marketers create the ‘first mouse’. Kevin has lived in China since 1987 and has over 19 years&hellip

“THE SECOND MOUSE GETS THE CHEESE.” Nowhere is this more true than in China, where a culture that is risk adverse has grown, making new product launches all the more challenging. Kevin Barry Coleman therefore suggests that smart marketers create the ‘first mouse’. Kevin has lived in China since 1987 and has over 19 years&amp;hellip

When Marketing in China, Create the First Mouse – Kevin Barry Coleman

ClarkMorgan Insights is a collection of short 3 to 7 minute videos with China and Asia-Pacific-based business leaders who discuss the intricacies of doing business within the region. Interviews are filmed on the streets, lane ways and boardrooms of the region's bustling cities, of Shanghai, Singapore, Sydney and others.
ClarkMorgan Insights are filmed by the team at ClarkMorgan Ltd, a corporate training company with offices in Australia and China. ClarkMorgan Ltd works with multinational companies who have operations across Asia-Pacific.
For more information on ClarkMorgan, go to http://www.clarkmorgan.com

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ClarkMorgan Insights is a collection of short 3 to 7 minute videos with China and Asia-Pacific-based business leaders who discuss the intricacies of doing business within the region. Interviews are filmed on the streets, lane ways and boardrooms of the region's bustling cities, of Shanghai, Singapore, Sydney and others. ClarkMorgan Insights are filmed by the team at ClarkMorgan Ltd, a corporate training company with offices in Australia and China. ClarkMorgan Ltd works with multinational companies who have operations across Asia-Pacific. For more information on ClarkMorgan, go to http://www.clarkmorgan.com

ClarkMorgan Insights is a collection of short 3 to 7 minute videos with China and Asia-Pacific-based business leaders who discuss the intricacies of doing business within the region. Interviews are filmed on the streets, lane ways and boardrooms of the region's bustling cities, of Shanghai, Singapore, Sydney and others.
ClarkMorgan Insights are filmed by the team at ClarkMorgan Ltd, a corporate training company with offices in Australia and China. ClarkMorgan Ltd works with multinational companies who have operations across Asia-Pacific.
For more information on ClarkMorgan, go to http://www.clarkmorgan.com

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When Marketing in China, Create the First Mouse – Kevin Barry Coleman

When Marketing in China, Create the First Mouse – Kevin Barry Coleman