Spending more than you earn rarely comes from one big pricey decision. It usually builds through small choices shaped by psychology, pressure, and expectations you did not consciously choose.

In this episode of Your Money, Your Move, Holly breaks down four powerful forces that quietly push spending beyond income, including present bias, identity and status, success rewards, and invisible social expectations. Through real stories and behavioral insights, she shows why willpower is not the issue and why more discipline is not the solution.

This conversation helps you recognize the moment when spending shifts from intentional to reactive. Holly shares a simple pause that turns impulse into information, and gives you back choice without cutting yourself off from enjoyment.

This episode is for high-achieving women who want spending decisions to feel grounded, intentional, and aligned with what actually matters.

Next steps:
Download the free guide 3 Easy Steps To Look At Your Money (even when you’d rather not) to build awareness and confidence using the same foundation Holly teaches her private coaching clients.

FREE GUIDE: 3 Easy Steps To Look At Your Money (even when you'd rather not)

When you want deeper support and a money system designed for your real life, learn more about working with me one-on-one at HollyWallisCoaching.com

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Additional Resource Links:

• Your Money, Your Move Episode 2: The Hidden Cost of Money Blind Spots 
• Behavioral Economics Overview – The Decision Lab
   https://thedecisionlab.com
• Stanford Marshmallow Test (Self-Control Research)
   https://psychology.stanford.edu/research
• Robert K. Merton – Reference Group Theory (Encyclopaedia Britannica)
   https://www.britannica.com
• Pew Research Center – Social Comparison and Economic Behavior
   https://www.pewresearch.org
• Consumer Financial Protection Bureau – Financial Well-Being
   https://www.consumerfinance.gov/consumer-tools/financial-well-being/