<p>White papers have become very popular in recent years, but here's a breakdown of when you should use a hard offer vs. a soft offer</p>

White papers have become very popular in recent years, but here's a breakdown of when you should use a hard offer vs. a soft offer

When not to use a white paper / free report

Need more high quality leads? 

Over the past decade the Internet and Social Media have altered the marketing landscape. 

With prospects rarely answering the phone, not returning messages and being unresponsive 
to emails… it's harder than ever for your sales team to set up meetings with potential clients. 

So from a plethora of choices, how do you decide where to invest your time, money and energy? 

Rather than advocating one media choice as the holy grail, I can help your company execute the most
effective strategies - so your sales team can do what they do best. 

WHO AM I?

* Developed a comprehensive email 'product launch' campaign that generated over $470,000 in revenue 
 within 7 days. Followed up with dozens of six figure email campaigns over the following seven years. 

* Regarded as one of Australia's top direct response copywriters. 

* Helped take a leading Australian brand from $0 to $30 million +.

* Created strategy and copy which attracted in excess of 3,000 attendees to an event, 
 generating over $5 million in sales.

WHO I HELP?

* Business owners, marketing managers and entrepreneurs who sell products and services with a $3,000 
 + average lifetime value, and need more high quality leads. 

* Companies with email databases of 5000+ who are not effectively leveraging it (I have a strategy that 
 often gets solid leads within 24-48 hours). 

* Businesses who want to boost the response of successful ads, or landing pages. (Having written and 
 split tested thousands of headlines, I have a quick eye for what works). 

HOW CAN I HELP YOU? 

After being involved in hundreds of campaigns over the past two decades, I can help you optimize the use of all today's lead generation techniques, and nurture those leads properly so quality leads are turned over to sales.

Business

Need more high quality leads? Over the past decade the Internet and Social Media have altered the marketing landscape. With prospects rarely answering the phone, not returning messages and being unresponsive to emails… it's harder than ever for your sales team to set up meetings with potential clients. So from a plethora of choices, how do you decide where to invest your time, money and energy? Rather than advocating one media choice as the holy grail, I can help your company execute the most effective strategies - so your sales team can do what they do best. WHO AM I? * Developed a comprehensive email 'product launch' campaign that generated over $470,000 in revenue within 7 days. Followed up with dozens of six figure email campaigns over the following seven years. * Regarded as one of Australia's top direct response copywriters. * Helped take a leading Australian brand from $0 to $30 million +. * Created strategy and copy which attracted in excess of 3,000 attendees to an event, generating over $5 million in sales. WHO I HELP? * Business owners, marketing managers and entrepreneurs who sell products and services with a $3,000 + average lifetime value, and need more high quality leads. * Companies with email databases of 5000+ who are not effectively leveraging it (I have a strategy that often gets solid leads within 24-48 hours). * Businesses who want to boost the response of successful ads, or landing pages. (Having written and split tested thousands of headlines, I have a quick eye for what works). HOW CAN I HELP YOU? After being involved in hundreds of campaigns over the past two decades, I can help you optimize the use of all today's lead generation techniques, and nurture those leads properly so quality leads are turned over to sales.

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When not to use a white paper / free report

When not to use a white paper / free report