Peter plays host to Digital PR Exec, Andy Clowes.

The pair discuss how the PR team has used influencers recently and the pitfalls that can sometimes come with that and survey the fallout of yet another revered brand collapsing, this time it's Thomas Cook.

The talk of politics at the moment is Boris Johnson, which the pair also tackle in terms of PR insight. 

Discussion also takes a turn into what can be achieved with timely responses and how a member of the team has become a surprise expert on the Royal Family as well as what can be done with good, hard data.