In 2026, FMCG growth is shifting from broad price increases to a multi-lever RGM approach. Prices can still rise, but investor and retailer scrutiny now targets mix quality, volume resilience, and brand trust. Winning strategies prioritize Real Internal Growth, mission-led price-pack architecture, and transparent right-sizing over shrinkflation. Promotions are returning, but must be precision tools optimized for net incrementality, not blunt discounts that erode baselines. Trade terms are evolving toward performance-based joint business planning, while retail media and AI shopping agents reshape discovery and conversion. 

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management