What happens to your purpose when the people who buy your product or service are not the people who use it?

Joel Ratnasothy, Managing Director of Interneuron, founded the business to “to provide the health record for every citizen in every country.” The company, now part of Answer Digital, provides professionally managed open-source software as a service to the healthcare sector.

Managing through the unintended consequences of Procurement is just one of the challenges the company faces as it strives to deliver its purpose. Learn how they deal with it on this episode of The Purposeful Strategist.