Impact Sales Radio

When sales stopped being scary and became just research


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Are you an impact-driven founder struggling to improve your sales? Join Julie on this insightful episode of the Rebels and Geeks Podcast as she unveils transformative sales strategies that blend your research skills with an effective sales process. Dive deep into the journey of shifting from fear of selling to reframing sales as research.

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In this engaging episode, Julie shares her personal transformation, recounting how she went from fearing sales to loving it. She highlights the crucial realization that "sales in B2B is just research you get paid for." This revelation not only reframed her approach to selling but also empowered her to leverage her strengths as a professional researcher, ultimately leading to clarity and control in her business.

Key topics covered in this episode include:

- The common misconceptions about sales and 'being commercial'

- How the fear of selling can be transformed into an opportunity for growth

- Identifying core questions that every founder must answer: What are you selling? Who are you selling it to? What value does it bring? And will customers pay for it?

- The importance of sales fundamentals and clarity in product positioning

- The role of self-accountability and resilience in the entrepreneurial journey

- The mindset shift from perfectionism to using sales as an extension of your service


Learn about crucial strategies such as funnel management and the significance of the discovery call in shaping your value proposition. Julie emphasizes that effective sales practices are vital for sustainable growth, revealing that clarity in communication makes it easier for customers to engage with and purchase your offerings.


Moving through the process, Julie encourages listeners to reflect on the state of their own sales funnels.

  • ATTRACT: Are you attracting the right clients?
  • CONVERT: Are you struggling to convert leads?
  • CLOSE: Or do you need to make a lot of offers before you close a single deal?
  • (DELIGHT: Usually, the problem is not in delight - recurring customers should be a default)

She invites you to take actionable steps towards refining your sales strategy by treating it as a learning opportunity rather than a daunting task.


Don’t miss this chance to turn the perceived chaos of sales into a structured research process that not only aligns with your natural strengths but also leads you to profitable outcomes.


Hit 'Follow' on the podcast page for more episodes packed with wisdom on building impactful sales systems designed for sustainable success!


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Impact Sales RadioBy Julie de la Kethulle de Ryhove, Rebels & Geeks