Joining us on this episode of “Start-Ups, Up & Away with Diana Mae K.,” is the King of Facebook Ads, Azriel Ratz. His company, (ratzpackmedia.com) perfects the process of helping companies find the best audiences to develop most effective ads for their business. We dig deep as to the appropriate time start-ups should consider optimizing facebook advertising. It’s not information that you would even expect! Listen to our hilarious first impression of one another, and how Azriel has multiplied companies profit margin 6X over consecutively. Find him on Instagram at @ratzpackmedia and grab a copy of his book entirely for free on his site using the code “knowledge.”