One big challenge facing marketing leaders is knowing when to make key investments, like advertising on the Google Display Network. On this episode, Mary Davin joins the show to talk about her experience running responsive display ads (RDAs). In this conversation we talk about:

• the difference between traditional and responsive display ads
• when a company should consider RDAs
• examples of responsive display ads that performed well
• reporting capabilities of RDAs
• what elements are needed to fuel RDAs