Today on TIM411, Tim answers the question, "When should I set a lower price point?"

Tim is famous for saying "add a zero" when asked about pricing. He wants you to find a way to add so much value that customers would be willing to give you ten times more than they do now.

But not all markets, not all products can have a price increase without losing sales. So when should someone lower their prices? How best to do so?

Listen in and get Tim's advice on lower price points.