Category design principles can be applied in different ways, for different outcomes. And while sometimes it’s clear that your business needs to act like a category designer, other times the answer is less straightforward. In this episode, we’re joined by Jonathan Gandolf, founder and CEO of The Juice. Jonathan was introduced to category design early in his career, and used the discipline in software and even breweries. Now, at The Juice, he’s in the midst of deciding if and how category design should apply to his latest venture. Listen now to find out where we land. 

In this episode, we cover..

• How to redirect demand from a known category into something new
• The importance of understanding the “why” for your business 
• How once novel categories can create new problems (and the need for new solutions)

This episode was hosted by John Rougeux and Pablo Gonzalez.

This episode is sponsored by:

Category Design Advisors

BeTheStage.live