In this episode of The Funnel, Kirk Michie tackles one of the biggest founder questions: when is the right time to sell?

While many owners wait until they’re exhausted or facing setbacks, Kirk explains why the best time to go to market is actually when things are going well—when revenue is climbing, margins are strong, and your team can carry the business forward.

He also breaks down specific internal and external signals to watch for—like contract renewals, industry appetite, and private equity activity—that can dramatically affect your valuation.