If you're a coach or entrepreneur just starting out, it's crucial to prioritize building an audience and creating content from day one. While word-of-mouth is valuable for making yourself known and generating leads, taking control of your visibility, reputation, and authority through content creation offers unique advantages. By earning trust, showcasing expertise, and fostering a community, you can attract and connect with potential clients, making the process of selling services or products more organic and meaningful.

Some of the ideas we mention in this episode:

• The precise moment you should start building your audience.
• Choose a content format that resonates with your audience and provides value, such as blogging, podcasting, or video.
• Don't rely solely on social media platforms; create a foundation for your content strategy on channels where you have control.
• You already have value to offer, even if you don't consider yourself an expert.
• Building your reputation takes time.
• Creating content promotes self-growth, self-reflection, and constant learning.