By the time I hung up the phone with her, I was fed up, frustrated, and exhausted. I'd spent 30 minutes trying to convince her to business with me, and it went nowhere. Worse, it descended into what was almost adversarial. Quickly.  

How did I end up there? Once I had time to regroup and think about the experience, I came to the premise of today's show. When you encounter someone who needs your product and has the ability to buy it, but they choose not to....they are telling you one of three things.   

But what do they have to do with personal branding? Let me tell you a story.