In this engaging and insightful episode, hosts Cory Mosley and Lon Graham explore the common trap of over-investing in technology without a clear strategy.

With humor and relatable personal stories—including a memorable mix-up involving hash browns and complicated scheduling systems—they illustrate how technology, when misaligned with business goals, can create more problems than it solves.

The hosts challenge business owners to think critically about every tech decision, encouraging a focus on efficiency, customer experience, and return on investment. They introduce a practical decision-making filter to help entrepreneurs avoid shiny object syndrome and make smarter, more impactful technology choices.

Main Takeaways:

• Tech Isn’t Always the Answer: Not every problem requires a high-tech solution—sometimes simpler is better.

• Avoid “Shiny Object Syndrome”: Just because a tool is new or popular doesn’t mean it’s right for your business.

• Use a 3-Point Filter: Before investing in new tech, ask:
• 1. Does it fix a broken process?
• 2. Does it enhance the customer experience?
• 3. Is it easy to adopt and implement?
• Focus on ROI and Efficiency: Choose tools that improve workflow and positively impact the bottom line.

• Intentional Implementation Matters: Growth-driving tech should align with business goals and be thoughtfully integrated.

Credits:

• Hosted by: Cory Mosley, Business Growth Strategist
• Co-Hosted by: Lon Graham, Sales Expert
• Produced by: Willie H.

Tune in for practical strategies, sharp insights, and a few laughs along the way—all to help you grow smarter, not just bigger.

Disclaimers