Why on earth are the world’s most famous people haunting GoFundMe?

We’ve seen a string of tragic headlines lately, from James Van Der Beek to Eric Dane, but in the wake of the sadness comes a strange new reality: your famous heroes are asking you to help them out financially. Is this a genuine community safety net for those slipping through the cracks of a broken healthcare system, or have our parasocial relationships just turned even stranger?

We ask the question more broadly: when is it okay to ask, what makes us feel we should give, and is there a better way of doing both?

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