When budgets shrink, marketing and tools are often the first to go. In this episode, Yoni Greenbaum explores why those cuts can backfire—and how smart organizations make strategic trade-offs without crippling their mission.

Expect:

• Hard-won lessons on what happens when you cut too deep
• A breakdown of the hidden costs behind “free” tools and quick savings
• Smarter ways to reduce spend without undermining momentum

If you’ve ever had to justify a software contract, defend your marketing budget, or untangle a tech stack mid-crisis, this one’s for you.

🎧 Tune in for a sharp, practical look at cutting costs without cutting corners.

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