Rick Meekins had built something real. Multiple companies running simultaneously, an engineer on staff, hands in product development, construction, and more. Then COVID hit, and almost overnight, everything stopped. What followed were months of debt, difficult conversations, and a slow reckoning with what comes next.

In this episode, Rick, founder of Polaris Story and host of the Relentless Pursuit of Winning podcast, talks through what 30-plus years of entrepreneurship has actually looked like, including a restaurant that pushed him past his limits, a consulting business undone by forces outside his control, and a deliberate decision early this year to start over with coaches, accountability, and a clearer sense of purpose.

The conversation covers underpricing out of fear, why knowing what to do and actually doing it are two different things, and what it means to keep pursuing the win when the strategy has to change.

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